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How to fly free, forever (hint: put US$170 million on your AmEx)

american_express_black_card- Shanghai Travelers' ClubChinese billionaire Liu Yiqian, who doesn’t exactly struggle to afford a plane ticket, can now likely fly free, in first class, with his whole family, anywhere in the world, for the rest of his life.

All because he bought a painting. Liu was the winning bidder for Amedeo Modigliani’s Reclining Nude at a Christie’s auction this month — offering US$170.4 million — and when the sale closes he’ll be putting it on his American Express card.

Liu, a high-profile collector of Chinese antiquities and art, has used his AmEx in the past when he’s won art auctions. He put a US$36 million tea cup from the Ming Dynasty on his AmEx last year, according to reports, and put other artifacts on his card this year. He and his wife said they plan on using their American Express card to pay for the Modigliani, according to news reports after the sale.

American Express will not confirm Liu Yiqian’s Modigliani purchase, or say if it would be the biggest ever on their cards, citing privacy reasons. But it can be done.

“In theory, it’s possible to put a (US$170 million purchase) on an American Express card,” said American Express spokeswoman Elizabeth Crosta. “It is based on our relationship with that individual card member and these decisions are made on a case-by-case basis, based on our knowledge of their spending patterns.”

GERVOIS magazine Advertising and sponsored content opportunitiesLiu has an American Express Centurion Card, also known as the AmEx “black card,” an invitation-only card that is given only to AmEx’s biggest spending clients. The card has no official credit limit — and it earns points, just like most of the cards non-billionaires carry around.

Each AmEx card issued in each country accrues points differently. But using a baseline of one point per dollar, what American Express uses for its US Platinum and Centurion Cards, Liu will earn 170,400,000 Membership Reward points for his painting purchase, which doesn’t include tax or the fees Christie’s charges. He has likely earned tens of millions of points for his earlier fine art buys, like the expensive tea cup.

“In 2015, the readers of the Shanghai Travelers’ Club  have spent $520M in expenses overseas, and we know many of them have AmEx Centurion cards, but we can’t disclose their names” said Pierre Gervois, Publisher of the Shanghai Travelers’ Club magazine, a Chinese language only digital ultra-luxury magazine.

Liu and his wife, in an interview with the New York Times, said they plan to use the points to allow their family to travel for the rest of their lives.

That shouldn’t be a problem, according to Zach Honig, editor-in-chief of the travel rewards site ThePointsGuy.com.

“He’s probably reached that goal with that single painting,” Honig says.

Honig estimates that if Liu converted his Membership Rewards points into one of a number of airline frequent flier programs, he and his family could travel anywhere, in style. He could fly 3,000 times between the US and Europe in the ultra-deluxe first class suites offered by Singapore Airlines (estimated cost: US$17,800 round trip), if he converted points to Singapore’s program. Even if Liu wanted to use his AmEx points to pay for flights, a less efficient use of them, he could still redeem those points for hundreds of first class flights anywhere in the world.

Source: Kelvin Chan / AP.  ALL rights reserved

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More content about luxury travel to the United States in 2016 in the prestigious Shanghai Travelers’ Club magazine

Shanghai Travelers' Club magazine coversThe Shanghai Travelers’ Club magazine, the Chinese language publication read by China’s Elite global travelers has disclosed its much anticipated 2016 Editorial calendar yesterday. And clearly, Affluent Chinese travelers love the United States! According to Pierre Gervois, the New York City based Publisher and Editor-in-Chief of this publication “The new generation of Chinese business travelers have clearly chosen the United States as their strategic country for their business browth. We have seen in the past two years a very strong interest from Chinese corporations – and wealthy Chinese invividuals- to invest in the United States. The more they come to the U.S. for business, the more they tend to come back with their family for a U.S. luxury leisure experience”

It’s no more just about luxury shopping: Philanthropy and real estate investment are also hot topics. The January 2016 issue will have “Philanthropy in America” as its main feature. “Many Chinese CEO’s residing in the U.S. are willing to create their own philanthropic foundations in America, as they used to do in China. We’ll publish stories to help them to understand how to create a charity organization with all the necessary partners: banks, wealth management advisors & attorneys” added Pierre Gervois.

Driving a vintage 1960 Cadillac on Road 66 is also part of a true luxury American experience. (You can also rent a brand new Cadillac SUV). The march 2016 issue will feature a “Luxury road trip to America” story. Ralph Lauren ripped Jeans, Louis Vuitton beaten up keepall bag, vintage Rolex, Room 101 skull necklace, a motel with neon signs, this is America.

After the success of the September 2015 men’s fashion issue “The Gentleman Traveler”, The September 2016 issue will also feature a Men’s fashion special edition, with in depth stories about America’s best fashion designers. “Having a tailor made business suit made in USA makes a statement for Chinese global business executives” said Tyron Cutner, the Shanghai Travelers’ Club magazine Men’s Fashion Editor.

Real Estate is probably the hottest topic for Chinese travelers. They invested $22Billion in real estate last year (including the $2Billion Waldorf Astoria building and it’s growing fast. Very fast. The november 2016 issue will feature the most expensive houses and apartments in the United States ($15M+), as well as profiles of New York City best real estate attorneys  and U.S. interior architects.

“Winter Holidays in the American West” will introduce snow experiences in the American West: Colorado, Nevada or Arizona are beautiful in winter time and very desirable destinations for Chinese frequent travelers to the U.S. who had already visited New York and Los Angeles multiple times and want to experience a truly authentic American Christmas time.

Request the 2016 Editorial Calendar & Media Kit of the Shanghai Travelers’ Club magazine here.

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The Shanghai Travelers’ Club magazine goes monthly

Shanghai Travelers' Club Spring 2014 coverPublished by China Elite Focus Magazines LLC (New York City), the Shanghai Travelers’ Club magazine has been launched in 2012 as a quarterly magazine in Chinese Mandarin language, featuring a sophisticated content about luxury hotels, lifestyle, private aviation and profiles of famous entrepreneurs.
Considered to be one of the finest luxury travel publications, the Shanghai Travelers’ Club magazine has been a leader in introducing a vision of understated luxury travel for the new generation of high net worth Chinese world travelers.

Read and trusted by 50,000 Chinese frequent travelers, this magazine is considered by its readers as a trusted and independent voice, publishing stories of uncompromising quality about the finest international travel experiences.

Starting with the April 2015 issue, published on March 20, 2015, the Shanghai Travelers’ Club becomes a monthly publication. Featuring 40% content about the United States, #1 destination for wealthy Chinese travelers, this publication is the most influential travel magazine reaching Chinese frequent travelers.

“Going from quarterly to monthly is an amazing achievement for our editorial team” said Pierre Gervois, CEO of China Elite Focus Magazines and Publisher of the Shanghai Travelers’ Club magazine. “We have been working on this project for six months, due to the success of the magazine and the constant demands from our readers to have more content. We had to expand our editorial team at our Shanghai office, under the direction of Elaine Ke, our Senior Travel Editor” added Pierre Gervois.

With an office in Shanghai and in New York City, the now monthly Shanghai Travelers’ Club magazine will consolidate its position as a leading travel & lifestyle media, targeting the world’s most affluent consumers.

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“US Hoteliers must treat Chinese guests with respect” Says Pierre Gervois, China Elite Focus magazines CEO, in SinoVision TV interview

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SinoVision TV interview of Pierre Gervois, CEO of China Elite Focus Magazines, January 2015

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American Philanthropy, new magazine for wealthy Chinese interested to donate to U.S. Philanthropies and Charities

American Philanthropy First Issue CoverChina Elite Focus Magazines LLC, the leading publisher in luxury travel and lifestyle magazines for affluent Chinese travelers, announces the official launch of its latest publication “American Philanthropy”.

“We know that a significant part of our readers of both publications, Shanghai Travelers’ Club and Luxury hotels of America are Chinese businessmen who are currently involved with philanthropies in China and that they are also interested to continue their involvement with charities and philanthropies in the United States,” said the CEO and publisher, Pierre Gervois. “That’s why we felt the need to launch a new publication, focused entirely on philanthropic issues along with curated lifestyle content about the United States.”

American Philanthropy magazine will feature exclusive articles about America’s most influential philanthropic organizations as well as profiles of American Philanthropists. The first issue introduces organizations such as New York Community Trust, National Philanthropic Trust, Bed Stuy’s Project Re-Generation and Graham Windham to highly affluent Chinese businessmen and donors. A renowned New York philanthropist – Nancy Heiser, also vice president of wealth management at UBS Bank, has the honors of the first cover story.

American Philanthropy magazine specifically caters to the new generation of international Chinese business executives doing business with the United States. This publication is available on all platforms such as iPad, web and on China’s most important social media network, Weibo.

“ Chinese business travelers coming to the United States want to have access to sophisticated information and this is not easily available in any Chinese publication or not available at all – until now,” said Pierre Gervois. “This magazine will give them insights on the crucial role of philanthropy in the United States, as well as its connections with politics and business.”

“American Philanthropy offers excellent advertising opportunities for U.S. companies interested in reaching to highly affluent Chinese businessmen planning or already doing business in the United States,” said Janavi Kothari, Advertising Sales Representative of American Philanthropy. “This publication is so far the most targeted magazine published in the U.S. with an unique readership of prominent business owners and top Chinese international executives.”

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Niuyue Mag, #1 magazine about New York in Chinese language

Niuyue Mag, thPierre Gervois - Launch Niuyue Mag T shirte publication in Chinese Mandarin about what’s cool in New York is now the #1 travel magazine and social media network in Chinese about the Big Apple. With more than 200,000 Chinese fans after two years of existence, Niuyue Mag has been recognized by Chinese tourists as the leading publication with the most informative and independent content about NYC’s best boutique hotels, feshion designers stores, restaurants, art galleries and real estate opportunities. Available on the iPad (App Store), this urban and stylish magazine is the must read magazine for affluent Chinese tourists in their 20’s and 30’s who don’t want to travel in group tours like their parents did ten years ago. As Pierre Gervois, CEO of China Elite Focus and Niuyue Mag’s Publisher, said “The new generation of free, independent Chinese travelers coming to New York City want to have the same experiences in NYC than the Newyorkers. They don’t even want to visit the Statue of Liberty, but prefer to discover new fashion designers stores in Brooklyn, or contemporary art galleries in SoHo.”  Mr Gervois added “Most of existing travel guides about New York with a content translated in Chinese look pretty boring for this new audience. they want to have the truth about what’s really cool in NYC, and what’s not. The mission of Niuyue Mag is to give them access to this information.”

Banner Advertisement - Gervois Hotel Rating - May 2017 campaign featuring Pierre GervoisNiuyue Mag is a China Elite Focus Magazines LLC publication. Advertising contact: info@chinaelitefocus.com

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Founder of One of the Top Travel PR Firms Named Editor-At-Large for Luxury Hotels of America magazine

Luxury Hotels of America - Lorraine AbelowAs the head of one of the country’s top travel PR firms, I am constantly tracking continuing and emerging trends influencing the hotel and travel industries. I am pleased to announce that following a recent meeting in New York City with Pierre Gervois, CEO of China Elite Focus, I will be joining his team as the new Editor-at-Large of the prestigious magazine, Luxury Hotels of America.

Read by over 40,000 affluent and independent Chinese travelers, Luxury Hotels of America is a quarterly iPad only publication published entirely in Chinese language and focused exclusively on travel to the United States. It is the go-to source of information for the new generation of affluent Chinese outbound tourists planning a leisure and shopping trip to the United States.

In each issue, I will be discussing a recent trend in America’s most historic and unique boutique hotels. Our hotel PR firm understands the importance of properties appealing to the growing Chinese affluent class and their specific travel interests and needs. I look forward to bringing news on the hottest places to stay, shop and play in the US to this growing audience of Chinese tourists.

Bringing My Experience Running a Hotel PR Firm to a New Audience

From the most tech-savvy guest experiences to over-the-top shopping concierges and private jet transport, I will uncover the best travel secrets to appeal to the Chinese desire for over-the-top, luxury accommodations and shopping experiences.

With over 30-years of experience leading a top travel public relations agency, I am often approached by publications seeking insight into how the most exclusive hotels around the world are adapting to draw the interest of different markets. I am particularly thrilled to be working with a publication that is entirely focused on such a substantial and meaningful share of today’s travelers, the Chinese. In fact, the number of Chinese tourists visiting America each year only continues to grow at exponential rates.

At our PR agency, we work with our clients to find creative ways to attract and meet the demands of travelers from different backgrounds. I want to thank Pierre Gervois for giving me this opportunity to share my knowledge and in turn grow through direct interaction with Chinese tourists!

I am excited to share my travel industry expertise in encouraging the Chinese to explore the United States’ best historic inns, unique hotels, lush resorts and jet-set shopping destinations.

Lorraine Abelow

CEO, Abelow PR

Reproduced with permission from www.abelowpr.com

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China’s new national tourism strategy set to increase outbound tourism: a chance for the U.S.

Luxury Hotels of America Winter 2013 CoverThe Chinese government has announced a series of initiatives aimed at increasing travel among its citizens. In a recently released document, the government emphasized the importance of travel as an avenue to enhance both the nation’s economy as well as individuals’ quality of life.

“Outlines of the Chinese Citizens’ Travel Initiatives 2013–2020,” released only in Chinese, details plans for improving China’s travel and tourism infrastructure and offering incentives to travel. Among the specific steps the government will take are:

building or expanding airports, highways, hotels and attractions.
increasing the amount of paid leave for workers.
increasing tax deductions for company incentive and conference travel.
allowing schools to expand current travel windows beyond summer and winter breaks.

Through October of last year, the number of Chinese visitors to the United States was up 37 percent from 2011. In light of this surge, the prospect of more Chinese travelers is compelling for tourism professionals.

“This news has extraordinary implications for the North American travel industry,” said Lisa Simon, president of NTA. “China’s U.S. arrivals have increased dramatically since 2008, so the projection of even more visitors confirms what NTA has been saying to its members: Take steps now to capitalize on this wave of tourists.”

The Chinese government is making travel a clear priority, said Haybina Hao, NTA’s director of international development. “Chinese leaders recognize that travel expands the horizons of its citizens, and when people see more of the world, they can return to China inspired and better prepared to be creative entrepreneurs,” Hao said.

Advertisement Tower - Gervois Hotel Rating May 2017 featuring Pierre Gervois“The NTA has done a remarkable work with Chinese travel agents to help them to better understand the U.S. destinations.” said Pierre Gervois, CEO of China Elite Focus, who publishes magazines in Chinese language for affluent Chinese travelers to the United States such as Luxury Hotels of America or VIP Golf USA.  Pierre Gervois added “Don’t forget that the most affluent segment of Chinese travelers to the U.S. don’t rely on their travel agents to build their leisure trip to the U.S., but more on influential luxury travel publications and recommendations of VIP travel clubs. It’s important for U.S. destinations and hotels to talk directly to their future Chinese guests through these selected channels”

The plan calls for a 10 percent increase in domestic and international travel during 2013. It also emphasizes sustainable tourism.

Hao predicts an upsurge in many types of outbound travelers to the United States. “We’ll see student groups coming not just for summer camps or winter holidays but during the regular school year,” she said. “We’ll also see more travelers coming to attend business conventions and study tours, as well as more families and seniors groups.”

NTA has been heavily involved in the China outbound market since 2008, when the governments of the United States and China signed a memorandum of understanding allowing Chinese leisure travelers to visit the United States in group tours. NTA launched its China Inbound Program that year and has since maintained a list of U.S. tour operators registered to handle inbound Chinese group travelers. And next month, Hao will be in Beijing for the China Outbound Travel & Tourism Market, where NTA is partnering with Brand USA to present the USA Pavilion.

China’s latest plan to further increase travel is a call to action, said Hao. “These initiatives will change China and will reshape our industry if we can grab the opportunity,” she said. “Chinese travel agencies are working now to identify more products and American partners, so this is a perfect time to attend COTTM to present the Chinese trade what the U.S. has to offer.”

This summer, NTA will conduct the second China Market Forum during Contact, the association’s tour operator event, which will be held on Hawai‘i, the Big Island, Aug. 15–17. NTA and Hao also provide customized workshops and strategy sessions for destination marketing organizations and tourism professionals interested in exploring the Chinese market.

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January 2, 2013 · 3:49 pm

In the first half of 2012, +46% of visa applications processed at U.S. Embassy for Chinese leisure travelers

President Barack Obama’s initiative to boost international tourism has pushed the US government to process a record 1 million visa applications from China so far during fiscal 2012.
“This extraordinary accomplishment represents visa processing growth of almost 43 percent over the same period last fiscal year, when we had processed just over 675,000 visa applications in China,” the State Department announced Thursday.
The US federal government’s fiscal year begins Oct 1 and ends Sept 30, so the department was referring to visa-processing totals through the end of the third quarter on June 30. As China Daily reported in April, through the first half of fiscal 2012, the State Department had processed 453,000 visa applications from Chinese citizens, up 46 percent from the first six months of fiscal 2011.
To reach the 1 million figure through the current fiscal year’s first nine months, department staff at the US Embassy in Beijing and the four consulates across China processed at least 547,000 visa applications from Chinese citizens in the three months from April 1 through June 30 – reflecting especially high demand for the busy summer travel season.
The State Department credited the opening of more windows for interviews, expansion of consular office space and better-maintained waiting areas for visa processing at the Beijing embassy and its consulates in Chengdu, Guangzhou, Shanghai and Shenyang. Furthermore, it said the average waiting time for a visa interview has been reduced to about a week from the several months it used to take to get an appointment.
According to Pierre Gervois, CEO of China Elite Focus and the author of the Book How U.S. Retail, Travel and Hospitality Industries Can Attract Affluent Chinese Tourists “This initiative is the direct result of a very successful lobbying campaign organized by the retail, travel, and hospitality industries that were the first-hand witnesses of the incredible purchasing power of Chinese tourists in the last few years. Roger Dow (president of the United States Travel Association) and Joe McInerney (president of the American Hotel & Lodging Association) have done a fantastic job of explaining to Washington the vital necessity to the American economy of finding ways to increase the number of Chinese leisure visitors.”
Dong Xue, a senior at Purdue University in Indiana, has just returned from China and it took her only a week to get a visa, even at the peak of summer. As a repeat traveler to the US, Dong was able to use a bank drop-off service to renew her visa. Without having to go for a personal interview, she submitted her paperwork through the bank and got her visa in five business days.
“As the Chengdu consulate (nearest to her hometown of Chongqing) was very busy then, their colleagues in Guangzhou processed my application,” Dong told China Daily. “It’s so fast. Usually it will take two weeks.”

The Obama administration, pointing out the value of travel and tourism to the US economy, introduced in January a strategy to make the United States the top destination for foreign visitors. More than 1 million jobs could be created over the next decade if the US increases its share of the international travel market, Obama has said.
In 2011, about 1.18 million Chinese visited the United States and the number is expected to reach 2 million in 2015, according to the National Tourism Administration of China.

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