Monthly Archives: January 2015

Beverly Hills rolls out red carpet for Chinese tourists

Julie Wagner -Beverly Hills - Shanghai Travelers Club

Chinese New Year is coming to Tinseltown, again. But this time in an even bigger way.

The Beverly Hills Conference & Visitors Bureau (BHCVB) announced Thursday that the city is going to stage a month-long celebration of Chinese New Year starting Feb 1.

It will be the fourth annual Chinese New Year celebration in Beverly Hills. This year, through a partnership with China International Culture Association, Beverly Hills will feature internationally acclaimed entertainment from Beijing in a special one-night event on Feb 1 at Saban Theatre, which will serve as a kick-off of Happy Chinese New Year – Beijing Culture Month.

The program will feature notable acts from the Beijing Performance & Arts Group, including acrobats from the China National Acrobatic Troupe and a Peking Opera piece performed by renowned artist Chen Junhua.

Musical acts will include a pipa solo by Zhou Hui, an erhu performance by Song Fei, known as China’s “Queen of the Erhu”, and a performance by China’s violin master Lu Siqing, among others.

Che Zhaohe, culture consul of China’s Consulate General in Los Angeles, announced that a photography exhibition entitled Charming Beijing, Passionate Winter Olympics will be on display at the same time at the Saban Theatre, featuring 60 images captured in Beijing by world-renowned photographers, including American photographer Joe McNally.

Che also said that China’s intangible cultural heritage will be represented by Tu’er Ye figures, Zhang clay sculptures, Yu family kites, cloth paste paintings and ancient Chinese toys such as the Mao Hou, a tiny monkey shaped toy made with plants and cicada shells.

“It is an honor to have such remarkable talent travel all the way from Beijing to share their inspiring performances and art as we celebrate Chinese New Year 2015 and the Year of the Sheep,” said Julie Wagner, CEO of BHCVB.

GERVOIS magazine Advertising and sponsored content opportunitiesAs the new visa policy applies, Wagner expects to host more tourists from China during this Chinese New Year holiday. She said participating hotels in Beverly Hills will offer special packages to Chinese guests throughout the month of February. The packages will welcome guests with popular Chinese amenities such as in-room hot water kettles with Chinese tea, Chinese newspapers, slippers and Chinese breakfasts.

In addition, most Beverly Hills hotels and stores will have Mandarin-speaking staff on-site and the visitors’ center will provide walking maps and directories in Chinese. The city’s website has a Chinese version and most stores accept Union Pay.

“We want Chinese tourists and local Chinese residents to feel at home during this family-oriented and most important holiday of the year,” said Wagner. “This is just one of the ways to show our appreciation to the Chinese people who bring business to Beverly Hills. We also want to take this opportunity to enhance our friendship with China as always.”

“The new visa policy will help to promote cultural exchange,” she said.

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“US Hoteliers must treat Chinese guests with respect” Says Pierre Gervois, China Elite Focus magazines CEO, in SinoVision TV interview

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SinoVision TV interview of Pierre Gervois, CEO of China Elite Focus Magazines, January 2015

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Chinese Tourists coming to Hawaii in Record Numbers

Chinese tourists beach Shanghai Travelers Club

If you live in Waikiki, or anywhere in the state for that matter, new research is telling you something that you probably already know — there are more Chinese tourists in Hawaii, and they’re spending more money.
According to research, Chinese visitor arrivals increased by more than 25 percent during the first 11 months in 2014. And whether you’re working in retail or real estate, it’s pretty evident that the Chinese are here, and contributing to Hawaii’s economy.

According to the Hawaii Department of Business, the number of other international travelers to Hawaii decreased 1.8 percent in 2014, but Chinese travelers are the exception. Hawai’i Tourism China reported that 146,968 Chinese tourists visited Hawai’i between January and November of 2014; that’s over double the entire population of Kauai County. Not only has the number of visitors increased over 25.8 percent from 2013, Chinese travelers are spending more when they visit the islands.

An estimated 100 million Chinese tourists traveled overseas in 2014, and each visitor spent over $3,200 each trip. According to Hawaii Tourism China, 57.8 percent of their spending goes to shopping. Each Chinese visitor spent over $401 per person per day, which is a 2.8 percent increase from last year’s spending.

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