Conjoining the world of Art with Architecture and Culture, UNFOLD Art XChange entices the world’s premier private bankers, financial institutions, government authorities, public art agencies, spatial designers, real estate and hospitality professionals with insights, opportunities and new partnerships as well as attracts corporate collectors, 
private and public institutions worldwide through a series of Art Talks that will run from the 19th to 22nd of March to coincide with Dubai Art Week.
Pierre Gervois, Founder and President of Gervois Hotel Rating, the disruptive hotel rating system that makes Forbes stars and AAA diamonds look old fashioned and tacky, will deliver a speech about the importance of re-assessing the standards of hotel rating, in particular for the new generation of sophisticated travelers who are not impressed anymore by the mere lobby’s size or a 24h room service, but rather by elegance in decoration, truly warm service, and sustainability.
Currently rating 120 U.S. properties, highly curated and selected for the quality of their interior decoration and service, Gervois Hotel Rating is the new player in the hotel rating system field that has gone unchallenged for the past 50 years.
The 
Chinese tourists in America 