Category Archives: Texas

Texas hotels ready to welcome Chinese visitors

Night-Skyline-LowRes1A greeting in Chinese is important, so hotels should have fluent Mandarin speakers on staff. Teapots and comfy slippers are essential room amenities, while a traditional breakfast of congee, a rice-based porridge, and a boiled egg would be a nice touch.

Cultural sensitivity also demands that white flowers be removed from lobbies, since they can symbolize death to the Chinese.

These are among the cultural tips tourism officials have for hoteliers competing for Houston’s fastest-growing, biggest-spending group of international visitors – critical advice for fostering a segment worth millions of dollars to the Houston economy every year.

“If you do things right for Chinese guests, they will show loyalty,” said Michael Udayan, general manager of the Crowne Plaza Suites, one of the local leaders in adding the touches Chinese travelers expect, from Chinese-language newspapers and television broadcasts to free shuttles to and from nearby Chinatown.

Spurred by new nonstop service between Beijing and Bush Intercontinental Airport, Chinese travelers have emerged as the eighth-largest group of international visitors to Texas and Houston. Five years ago, they weren’t in the top 20.
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An estimated 63,000 travelers from China visited Texas last year, and they added $175 million to the Texas economy, including $75 million in Houston. With Air China beginning four-day-a-week nonstop flights last summer, those numbers are said to be increasing.

And while Latin Americans still top the list of international travelers locally, Chinese visitors to Houston are said to outspend Mexican visitors by more than 2-to-1.

Tourism officials are encouraging hotel operators to find new ways to extend hospitality to the world’s most populous country.

“Ni hao, one of the friendliest phrases around, is one you might find extremely useful in the future,” Jorge Franz of the Greater Houston Convention and Visitors Bureau told hotel owners during a recent meeting, referring to the traditional Mandarin greeting.

The bureau is working with Air China to develop special tours aimed at Chinese travelers, with visits to local ranches, places like the Johnson Space Center and perhaps even a Rockets basketball game.

“We are putting the word out to sell Houston as a tourist destination,” said Franz.

Several recent visitors from China, those who came for business or leisure and made shopping expeditions to the Galleria or took in sites like Space Center Houston, had some surprising reactions to the Bayou City.

Zhu Lili, 31, a Beijing journalist who visited last month for the first time for work, even gave Houston a thumbs-up for its fresh air and good transportation.

“It is absolutely a city for travel,” she said.

Xu Yan, also 31, enjoyed her vacation here but was surprised not to see “cowboys on the streets.”

Another visitor compared Houston to “the blue sky” and described Houstonians as “very friendly, warm.”

Across the U.S., travel from China was projected to triple during the six-year period from 2012 to 2018.

Houston is expected to benefit for several specific reasons.

The arrival in 2002 of Chinese basketball star Yao Ming as a Houston Rocket piqued much of China’s interest in the Bayou City. Now business opportunities, from oil and gas to real estate, attract Chinese money as well. The launch of nonstop flights has made the city even more accessible, Franz said.

Plus, he added, a local Chinese population of 150,000 and the largest Chinatown in the U.S. may be a draw for families to visit.

Local business leaders say the impact of the new Air China service cannot be overstated. The route was profitable from its first week, and the airline has filled 80 percent of seats since its launch.

“Texas is a well known destination for the most affluent Chinese tourists”, said Elaine Ke, Senior Travel Editor of Luxury Hotels of America, a Chinese Mandarin travel magazine about the United States. “We have published many articles about Texas luxury hotels and other topics such as tailor made boots, and the boot store has seen  a surge in Chinese visitors following our article!” She added.

Once the flight goes daily in March, a total of 111,690 seats could be filled, in both directions, annually. Based on the first six months of data, 80 percent of the inbound travelers stay in Houston, a high number for Bush Intercontinental, suggesting Houston is joining the ranks of traditional tourist destinations Los Angeles, New York City, San Francisco and Las Vegas.

Bush Intercontinental, which last year set a record for number of international passengers, is expected to surpass that total this year.

Stephanie Haynes, president of the Hotel and Lodging Association of Greater Houston, said the nonstop Air China flight has encouraged more hotels to cater to Chinese tourists.

“The Chinese represent a different culture than the European travelers we are used to,” Haynes said.

Chinese visitors to Texas, many of whom do not speak English, tend to travel in groups and stay an average of 35 nights and visit multiple cities. They have high standards for their accommodations, Franz said, and are interested in politics and government. For VIP clients, he said, making an introduction to a local politician would be appreciated.

He also said that since Chinese would consider tipping rude, hotels should consider adding a service charge to bills.

At the Westin Galleria Hotel, front-line employees last year began undergoing training in Chinese customs, said John Oakley, director of sales and marketing.

Oakley said a study of city tax records show Chinese visitors spend more than any other group of international visitors.

“There have been more Chinese travelers recently than in the last four or five years,” added Matthew Vesely, director of sales and marketing for the St. Regis Houston, a Starwood hotel in the River Oaks area.

Among its cultural initiatives, Vesely said, St. Regis has a policy to remove all white flowers whenever Chinese travelers are visiting.

Udayan, whose Crowne Plaza Suites is near Chinatown, said he also has seen an influx of Chinese guests since early 2012.

“Because we get so many Chinese travelers here now, our experience is geared toward making them feel very comfortable,” Udayan said. “We did not realize how big it was going to be.”

Sun Meng Han, 43, a human relations manager from Taiwan, visited Houston in July for nine days for her children to attend a NASA space camp. They hope to return.

“We enjoyed the food, shopping and friendliness of people from Houston,” said Sun. “We are definitely coming back soon because we didn’t get to see Jeremy Lin in action this time.”

Source: Erin Mulvaney, Houston Chronicle.

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Chinese Cadillac owners hit the road in Amarillo, Texas

Chinese tourists in Texas - china elite focusChinese tourists are putting Amarillo on their vacation maps this summer.
Shanghai General Motors is in the midst of its fourth annual Route 66 excursions for Chinese Cadillac owners, with stops in Amarillo. In a separate effort, ICN TV Network, North America’s largest Chinese-run television company, will broadcast an episode of travel reality show live from The Big Texan Steak Ranch on Thursday.
A Shanghai GM group of Chinese tourists arrived in Amarillo on Saturday and departed Monday in a Route 66 Cadillac caravan headed for the Mother Road’s western terminus at Santa Monica, Calif., said Erik Bjella, videographer for Open Road Productions, which is running the trip.
Another group will spend time in Santa Monica on Aug. 1 and 2, then load up in the Cadillac SRX vehicles and take the Route 66 road trip in reverse. They will arrive in Amarillo for activities Aug. 8 and 9, said Nick Gerlich.

Gerlich, a West Texas A&M University marketing professor and Route 66 enthusiast, is accompanying the groups as not only a Route 66 historian, but also as “a U.S. business and marketing specialist who can educate tour participants on the history and nuances of American commerce.”
This week’s group consists of 29 Chinese Cadillac owners and 10 Chinese media personalities, Gerlich said. Next week’s journey will include 27 Chinese Cadillac dealers.
Last weekend, the tourists spent free time last weekend visiting the Big Texan and other Amarillo attractions before having a welcoming dinner Sunday at Acapulco Mexican Restaurant, across from their home for the night, the Courtyard by Marriott at the Historic Fisk downtown, Bjella said.
On Monday, the group stopped at Cavender’s Boot City for Western wear before visiting Cadillac Ranch, the Midpoint Cafe at Adrian for its well-known pie, and tourist points in New Mexico en route to Santa Fe, he said.
“I think the big thing for them is getting the experience of just driving on the open road,” Bjella said. “The majority of them own this Cadillac SRX in China, but they don’t typically go on a long road trip.”
A booming Chinese economy has provided a number of young citizens large amounts of discretionary income, according to Open Road. More than 30,000 Cadillacs were sold in China in 2013, ORP President Rick Thomas said.

“I read so many cool stories in The Shanghai Travelers’ Club magazine about authentic American experiences, so I decided to buy a Cadillac to own the real thing” said Sam Wang, a proud Chinese Cadillac owner .
Owners taking the trip were selected through a social media contest in China that drew thousands of entries. Dealers taking the second trip were selected based on their importance in the distribution network, the release said.
General Motors recently invested $1.3 billion in a new manufacturing plant in China, and has committed considerable resources toward promoting the brand, the release said.
Big Texan owner Bobby Lee said the tourists who stopped in there over the weekend were appreciative of “every little detail that you don’t really think about, like the Texas flags (toothpicks) on the jalapenos and wearing a cowboy hat. They’re a pleasure to work with.”
ICN TV began its “Joy in America: Exploring Route 66” reality show on July 16 in California, an ICN news release said.
The Big Texan episode will feature at least 10 of the show’s 30 participants attempting the 72-ounce steak challenge, Lee said.
The show entourage will arrive in Amarillo on Wednesday and those taking the challenge will begin about 11 a.m. Thursday, a Big Texan news release said.
“They’re going to be broadcasting it live in China,” Lee said. “It’s like being on the Super Bowl.”
ICN has 70 million viewers worldwide, a Big Texan news release said. Its website lists 16 North American Chinese television channels covering Los Angeles, New York, San Francisco, Houston, Seattle, Austin, Dallas and Vancouver and Toronto in Canada.
The company’s English- and Chinese-language channels broadcast news, entertainment and other types of programming around the clock, and the company operates online and mobile platforms, its website said.
Source: http://amarillo.com  / Karen Welch

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Houston gears up for more Chinese tourists

austin-texas-Chinese tourists in AmericaHouston, a gateway to the United States from Beijing since direct Air China flights began on July 11, is preparing to promote key tourist spots, culture and Texas charm to a growing number of Chinese visitors, an official said.

The Greater Houston Convention and Visitors Bureau is busy preparing for a media blitz in Beijing in November, Forge Franz, the bureau’s vice president of tourism and international sales for Houston, told Xinhua in a recent interview.

“We will be going back to Beijing to do major promotions of Houston, including packages to get people to come and see the city, so people can see what all there is to do in Houston and we can capitalize on the outbound market from China,” Franz said.

Franz said they will work to make sure the travel trade in China knows how to sell Houston and to try to get consumers interested in what Houston can offer.

Texas’ latest statistics show that Chinese visitors in the state is on the increase, Franz said.

“The visitor volume from China increased by 35 percent from 2010 to 2011, so the numbers are going up even before direct flights began,” Franz said, adding that 64 percent of travelers go to Texas for business and 33 percent for tourism.

“We love the Chinese because when they come to Texas, they stay for an average of 14.7 nights,” he said, adding they love to shop.

“Information from The Gallery and other shopping entities shows that Chinese visitors spend an average of 5,000 US dollars per person per trip,” Franz said. “That’s more than any other international market to the state and to Houston.”

The number of Chinese visitors is expected to increase substantially from the last known figures in 2011 to the present, much of it due to expectations of direct flights on tourism in Houston, Franz said.

Information from the state of Texas gathered in 2011 shows that China has shown up for the first time on the list of top 10 international markets to Texas, said Franz.

“That represents about 42,000 visitors a year and we estimate that about 80 percent of those come to Houston,” he said.

Franz said there will be no lack of sights to pique the interest of Chinese vacationers or business professionals, attractions he plans to include in his November presentations.

“We’re well-known for Space Center Houston, which would include the Saturn V rocket that went to the moon and tours of the training facilities for astronauts,” Franz said.

“We’ll also be including dining experiences, such as eating a Texas steak or going to eat barbecue, authentic Texas experiences.”

The official said Houston is also interested in bringing tourists to watch a Houston Rockets game.

Franz said that he believed the huge Chinese market as well as Houston’s Chinatown and large Chinese-speaking population will make the city “a perfect destination for the Chinese.”
Well known travel magazines about the United States have already published this year stories about Texas travel and tourism, such as Luxury Hotels of America, that will help this beautiful state to be better known by Chinese travelers.

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