Tag Archives: hotels

U.S. Hotels & destinations should now communicate in English with Millennial Chinese Travelers

Chinese Millennial Traveler - Gervois magazineThey speak English now (Just in case you didn’t notice).

They are the millennial Chinese travelers in the United States.

They are the Chinese tourists coming to discover the United States of America and to buy high quality Made in USA products.

They are the Chinese businessmen and businesswomen coming to invest in American companies and create U.S. jobs.

They are the smart Chinese millennial entrepreneurs coming to America to create start ups and contribute to America’s leadership in future technologies.

They are the Chinese guests fed up to be disrespected in luxury hotels when asking if they really can afford to pay for a suite when they ask for one and are offered first the cheapest room available.

They are the Chinese businessmen walking into a bespoke suit company in New York City and asking for a hand made in America suit because they also deserve to wear the finest clothes. (No, they are not only interested in “I Love NY” Made in China T-shirts)

They are the Chinese travelers annoyed to be depicted by U.S. marketing agencies as using only Chinese social media networks such as Weibo and WeChat, when they are actually using Instagram, Twitter and Facebook to stay in touch with their U.S. friends and freely discover the world.

They are the tourists who have spent $40Billion in the U.S. in 2016

They are the LGBTQ+ Chinese travelers wanting to be as respected as any other tourist and find safe places to just be who they are.

They are the Chinese shoppers who find utterly ridiculous when Western luxury brands add a dragon or a Chinese symbol on a watch or a handbag and expect that they’ll specifically want to buy this model.

They are the Chinese tourists who are grateful for the warm welcome they have received by American people when they were doing horseback riding or cowboy shooting. (Yes, they are not only obsessed by shopping in large shopping malls but want to discover the various aspects of America’s culture and heritage).

They are the Chinese travelers who are proud of their Chinese cultural heritage and Chinese language, but who also speak English and prefer to read in English original stories about the United States.

They are the Chinese travelers who are fluent in English and understand exactly what some people say about them when they are traveling overseas.

Actually, they are exactly the same as any other traveler in America.

By Pierre Gervois, Founder of Gervois Hotel Rating, Publisher of Gervois Magazine, Hospitality & tourism keynote speaker and expert about marketing to outbound Chinese tourists.

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Gervois Hotel Rating releases today its 2017 ratings of the finest hotels in the United States

Gervois Rating Launch March 2017The Gervois rating system is a new hotel rating system created by Pierre Gervois, a NYC based media entrepreneur, Publisher of the iconic luxury travel STC magazine. Pierre Gervois has an extensive experience in luxury hotels and has reviewed countless properties all around the world for the last twenty years.

“Over the years, I have been disappointed by the numerous existing hotel rating systems” said Pierre Gervois. “Too often, there is a tendency to give too generous ratings to hotels members of luxury hotels chains, and to underrate independent boutique hotels”, he added.

Based on these facts, Pierre Gervois created an entirely new hotel rating system, purely based on the sole merits of each property, considered alone, regardless of its association to a hotel chain, an affiliation program, other rating systems, or online reviews. Every hotel is rated professionally and independently, without any preconception about the property.

“Most of existing hotel rating & reviewing systems are produced by companies having a direct financial interest in bookings from the hotels they are rating, hence overly positive ratings and an inflation of stars, diamonds, laurels, gold medals and awards that do not always reflect the reality” added Pierre Gervois.

In order to achieve a complete independence from the hospitality industry, Gervois Hotel Rating do not receive any advertising revenues or commissions on rooms bookings from hotels, hotels chains or online travel agencies.

“Gervois Hotel Rating is on the discerning traveler’s side, not on the hotel booking business’ side” concluded Mr Gervois.

The Gervois Hotel Rating rate hotels according to five essential criteria: Location, Building, Atmosphere, Dining and Service, each rated on a 20 points scale. The addition of the points give the final rating, on a 100 points scale.

This rating system allows a greater precision and flexibility in the complex task of rating a hotel that might have many highlights but also some flaws that need to be clearly designated for a transparent information.

84 U.S. properties have been curated and rated over a one year process, through inspections carefully conducted by a small group of international frequent travelers, all reviewed and validated by Pierre Gervois.

“Chinese travelers are incredibly discerning now, and we’ll soon launch a Chinese Mandarin version of our ratings”concluded Mr Gervois.

The 2017 Gervois Hotel Ratings are available on http://www.gervoisrating.com

Also available on
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Instagram: https://www.instagram.com/gervoisrating/
Pinterest: https://www.pinterest.com/GervoisRating/

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With more Chinese tourists traveling abroad, hotels expand their chains in the U.S.

Chinee couple - China Elite FocusMore and more Chinese tourists are visiting the US and other foreign destinations and hotels in China are also expanding their chains in these places. In 2015, more than 2.5 million Chinese came to the US, and that figure rose significantly in 2016, which was designated “2016 China-US Tourism Year”.

One hotel group aiming to cash in on this rising trend of Chinese tourists visiting abroad like never before is Shanghai-based Green Tree Hospitality Group, which has five hotels in Arizona and California in the US. Kevin Brooks, a co-managing director, said the company operates more than 2,000 hotels in China that range from budget or limited-service options to five-star designations. He said that a Green Tree budget or limited-service hotel in China is similar to a Holiday Inn Express in the US. To quote Chris Petroff, co-managing director, “About 18 months ago, the company decided to expand in the US; and last year, we converted five hotels to our brand. In 2017, we have embarked on franchising.” Petroff said that the company is hoping that existing franchise operators in China will aim for US location to spread the brand name.

Gervois magazine - The new travel magazine for millennials travelers in the United StatesDriven by an increasingly growing middle class, Chinese outbound tourists are expected to reach 150 million in 2020 from 122 million in 2016, with an estimated average annual growth rate of 5.09 percent, according to the China National Tourism Administration. Another growing segment of Chinese overseas travelers are parents sending their children to study in the US. Alex Xu, the founder and chairman of Green Tree, envisions the company as a global brand, “We are also exploring other countries in Asia and Europe for expansion.” In addition to traditional inns, online marketplaces like Airbnb, which enables homeowners, renters and others to offer accommodation to travelers, are also expected to benefit from rising Chinese outbound tourism.

Source: travelandtourworld.com.

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