Chinese investors in the US | Chinese tourists in America

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September 25, 2015 · 10:50 am

More content about luxury travel to the United States in 2016 in the prestigious Shanghai Travelers’ Club magazine

The Shanghai Travelers’ Club magazine, the Chinese language publication read by China’s Elite global travelers has disclosed its much anticipated 2016 Editorial calendar yesterday. And clearly, Affluent Chinese travelers love the United States! According to Pierre Gervois, the New York City based Publisher and Editor-in-Chief of this publication “The new generation of Chinese business travelers have clearly chosen the United States as their strategic country for their business browth. We have seen in the past two years a very strong interest from Chinese corporations – and wealthy Chinese invividuals- to invest in the United States. The more they come to the U.S. for business, the more they tend to come back with their family for a U.S. luxury leisure experience”

It’s no more just about luxury shopping: Philanthropy and real estate investment are also hot topics. The January 2016 issue will have “Philanthropy in America” as its main feature. “Many Chinese CEO’s residing in the U.S. are willing to create their own philanthropic foundations in America, as they used to do in China. We’ll publish stories to help them to understand how to create a charity organization with all the necessary partners: banks, wealth management advisors & attorneys” added Pierre Gervois.

Driving a vintage 1960 Cadillac on Road 66 is also part of a true luxury American experience. (You can also rent a brand new Cadillac SUV). The march 2016 issue will feature a “Luxury road trip to America” story. Ralph Lauren ripped Jeans, Louis Vuitton beaten up keepall bag, vintage Rolex, Room 101 skull necklace, a motel with neon signs, this is America.

After the success of the September 2015 men’s fashion issue “The Gentleman Traveler”, The September 2016 issue will also feature a Men’s fashion special edition, with in depth stories about America’s best fashion designers. “Having a tailor made business suit made in USA makes a statement for Chinese global business executives” said Tyron Cutner, the Shanghai Travelers’ Club magazine Men’s Fashion Editor.

Real Estate is probably the hottest topic for Chinese travelers. They invested $22Billion in real estate last year (including the $2Billion Waldorf Astoria building and it’s growing fast. Very fast. The november 2016 issue will feature the most expensive houses and apartments in the United States ($15M+), as well as profiles of New York City best real estate attorneys and U.S. interior architects.

“Winter Holidays in the American West” will introduce snow experiences in the American West: Colorado, Nevada or Arizona are beautiful in winter time and very desirable destinations for Chinese frequent travelers to the U.S. who had already visited New York and Los Angeles multiple times and want to experience a truly authentic American Christmas time.

Request the 2016 Editorial Calendar & Media Kit of the Shanghai Travelers’ Club magazine here.

Chinese travelers to the US: tourists or investors?

Yin Guohua heaved a sigh of relief last week as his plane touched down in Beijing after an 11-day tour of the US.
As a member of China’s first-ever delegation to shop for American real estate, Yin was prepared for hectic travel, endless showings, and pushy salesmen.
He was not prepared for the reporters. “Everywhere we went, there were cameras chasing us,” Yin said ruefully.
The novelty of Chinese shopping for American property guaranteed publicity for the 21-man delegation, which visited Los Angeles, San Francisco, Las Vegas, New York, and Boston. Another 19 delegates, most of them 35-50 years old, missed the trip because of visa problems.
Soufun.com, the real estate portal, organized the trip but did not announce the results.
Yin, a lawyer who had said he intended to buy a $1 million apartment in either Los Angeles or New York, also declined to say whether he had made a deal, but said the trip met his expectations. “In fact, we had a wider range of choices than we expected,” he said.

Howard Rosen, a senior manager at Grubb & Ellis, a New York-based property agency, said he does not think most Chinese individuals are qualified to purchase real property in the US “unless the money is here.”
Investors with deposits in Hong Kong may qualify, he said, but assets on the Chinese mainland will not satisfy US sellers, Rosen said.
In addition, foreign investment in US property requires a lengthy process, according to Rosen. Without “certainty of disclosure,” Chinese investors will not be taken seriously, he said.

Chen Yunfeng, secretary general of the China Real Estate Managers Association, said he also doubts that the time is right for Chinese to buy US investment property.
“Given the current US economy, there is no sign that the price of property will appreciate strongly in the short term,” said Chen. The price may even continue to slide if the crisis worsens, he said.
More buying trips are likely, however, as China’s new millionaires look for places to invest their wealth.
According to a report by the Boston Consulting Group, China had the world’s fifth-largest population of millionaires in 2008 with 391,000, up 20 percent from the previous year. “Wealthy Chinese are now considering to buy luxury properties when they come to the US, not only Rolex and Louis Vuitton bags”, said Pierre Gervois, CEO of China Elite Focus, a Shanghai based marketing and PR company specialized on rich Chinese.
The growing interest among Chinese in buying overseas properties is not focused solely on the US.
“There are more people coming to us, asking about the process of buying an overseas property,” said Rainer Schleif, a manager of Aimeilan Consulting (Beijing) Co Ltd, a company that deals mainly with Australian and Singaporean real estate.
Desire to emigrate and the sharp depreciation of the Australian dollar have piqued investors’ interest, Schleif said.