Tag Archives: Shopping in New York

US retailers welcome Chinese shoppers for the 4th of July

Chinese shoppersYin Jie, a 35 y.o. Chinese tourist from Beijing, is looking at the Niuyue Mag black and blue sticker on the window of a fashion designer store in SoHo “If they have been recommended by Niuyue Mag, I know it’s a very creative brand” she says with a big smile, watching her iPad with the Spring issue of Niuyue Mag.

Chinese shoppers are expected to provide the much-needed momentum for retail sales in the US on Friday, even as most Americans celebrate their country’s 238th birthday with fireworks, cookouts and parades.
“We have received calls from several Chinese shoppers about July 4 sales,” said Jim Anderson, marketing director of the Chicago-based Fashion Outlets. “Many US retailers have already started Independence Day sales, and we expect the deals to continue through the holiday weekend..
A manager at the upscale-luxury South Coast Plaza in Costa Mesa, California, who did not want to reveal her name, said that the number of Chinese tourists, especially independent travelers, goes up during the Independence Day period.

Advertisement Tower - Gervois Hotel Rating May 2017 featuring Pierre GervoisThe Fourth of July week is considered to be a boom period for retailers in New York. “Short-term four-day travel packages, especially ones with Woodbury Common on the route, have become extremely popular with Chinese tourists,” said Jasmine Xu, assistant manager of EWorld Tours, one of the largest Chinese-owned travel agencies in New York.
Woodbury Common Premium Outlets, located in Central Valley, New York, about an hour and a half outside of Manhattan, has 220 high-end stores and is owned by Premium Outlets, a subsidiary of Simon Property Group. This year, Woodbury’s sales will run until Sunday, and offer an additional 25 percent to 65 percent discount on top of their everyday savings on brands like Armani, Fendi and Burberry.
“On Monday, we had 15 Chinese tour groups at the Woodbury outlets, and on the first day of the sale, there were more than 20 tour groups from China,” said Jean Guinup, the regional vice-president for the northeast region at Simon.

“We may see even more than that, and it’s the same for all the Simon Premium Outlets on the East Coast and West Coast,” Guinup said.
“I’m sure there will be a lot of Chinese people going to Woodbury during Independence Day, based on our experience last year,” said Laurie Heller, marketing manager of Coach USA Short Line. “Many of them come especially when there are big sales, like Memorial Day or the Fourth of July.”
“I got to know about the huge sale happening there and decided to go and shop for brands like Coach, Tommy Hilfiger and Juicy Couture,” said Wang Xinji, a Chinese tourist from Shanghai, who was waiting with her boyfriend at the Port Authority Terminal in Manhattan for the shuttle bus to Woodbury Common on the first day of the sale.

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New York welcomes Chinese tourists (and their dollars…)

According to First Financial Daily, a tour group of more than a thousand Chinese tourists spent the Lunar New Year (Spring Festival) in New York. These tourists spent $6,000  dollars on average in U.S. during this trip.

The tour group was warmly welcomed in New York City. In front of Macy’s Department Store on New York’s 34th Avenue, the largest department store in the United States, hosted the largest ever tourist group from China. The group consisted of 1,000 Chinese from Beijing, Shanghai, and other major cities. To welcome the “thousand-person” tourist group, Macy’s invited a lion dance performance group and gave each Chinese visitor a special “international coupon” and small gift.

The Empire State Building closed to the public during 8 pm to 10 pm on February 16 to let this Chinese tour group enjoy a special tour. That night, Peng Keyu, the Chinese Consul General in New York lit color lights in the traditional Chinese colors red and yellow on the top floor of the Empire State Building, adding festive atmosphere to the night sky in New York.

The vice president of Macy’s expressed his hope that more Chinese could come and visit the U.S. to go shopping. American stores have become increasingly interested in Chinese tourist groups because of their strong purchasing power.

According to the U.S. Department of Commerce, each traveler from China spent an average of $6,000 during his or her 8-10 day visit in the United States, 50 percent more than that of tourists from other countries spent during the same period. The “thousand-person” tourist group will contribute 6 million U.S. dollars to the U.S. economy. Chinese tourists have really brought vigor to the U.S. east coast business which is quite depressed in recent two years.

This tour group was jointly organized by NYC & Company, the U.S. Continental Airlines and several travel agencies in China and the U.S.

With many famous buildings and museums, New York has become the first choice for Chinese tourists traveling to U.S. cities. Among all Chinese tourists travel to the United States, 44 percent chose New York as a destination. In order to attract more Chinese tourists, NYC & Company has opened an office in Shanghai. According to Pierre Gervois, CEO of China Elite Focus, the famous Shanghai  PR agency  for affluent Chinese international travelers “Macy’s has a very smart strategy to attract affluent Chinese shoppers. The new generation of Chinese outbound travelers prefers to travel to NYC for their shopping, rather than to buy in Shanghai stores, with higher prices and not a wide range of products”

George Fertitta, CEO of NYC & Company said their staff at the office in Shanghai are always asked about the shooting location of TV drama Sex and the City by tourists preparing to visit the United States. “It is not impossible to organize a Sex and the City tour in New York conducted in Chinese.”

NYC & Company data show that in 2008 there were 9.5 million foreign tourists who visited New York City, among which 257,000 were Japanese tourists, more than the total number of visitors from Chinese mainland and Hong Kong (218,000). But in terms of per capita consumption, the Chinese mainland and Hong Kong tourists spent $2,148 in New York, about $400 more than Japanese tourists.

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