As the head of one of the country’s top travel PR firms, I am constantly tracking continuing and emerging trends influencing the hotel and travel industries. I am pleased to announce that following a recent meeting in New York City with Pierre Gervois, CEO of China Elite Focus, I will be joining his team as the new Editor-at-Large of the prestigious magazine, Luxury Hotels of America.
Read by over 40,000 affluent and independent Chinese travelers, Luxury Hotels of America is a quarterly iPad only publication published entirely in Chinese language and focused exclusively on travel to the United States. It is the go-to source of information for the new generation of affluent Chinese outbound tourists planning a leisure and shopping trip to the United States.
In each issue, I will be discussing a recent trend in America’s most historic and unique boutique hotels. Our hotel PR firm understands the importance of properties appealing to the growing Chinese affluent class and their specific travel interests and needs. I look forward to bringing news on the hottest places to stay, shop and play in the US to this growing audience of Chinese tourists.
Bringing My Experience Running a Hotel PR Firm to a New Audience
From the most tech-savvy guest experiences to over-the-top shopping concierges and private jet transport, I will uncover the best travel secrets to appeal to the Chinese desire for over-the-top, luxury accommodations and shopping experiences.
With over 30-years of experience leading a top travel public relations agency, I am often approached by publications seeking insight into how the most exclusive hotels around the world are adapting to draw the interest of different markets. I am particularly thrilled to be working with a publication that is entirely focused on such a substantial and meaningful share of today’s travelers, the Chinese. In fact, the number of Chinese tourists visiting America each year only continues to grow at exponential rates.
At our PR agency, we work with our clients to find creative ways to attract and meet the demands of travelers from different backgrounds. I want to thank Pierre Gervois for giving me this opportunity to share my knowledge and in turn grow through direct interaction with Chinese tourists!
I am excited to share my travel industry expertise in encouraging the Chinese to explore the United States’ best historic inns, unique hotels, lush resorts and jet-set shopping destinations.
Lorraine Abelow
CEO, Abelow PR
Reproduced with permission from www.abelowpr.com
Chinese tourists in America 