Tag Archives: Club magazine

Tyron Cutner, NYC famous fashion adviser joins the Shanghai Travelers’ Club magazine

Tyron Cutner - Shanghai Travelers Club - Mens Fashion EditorThe Shanghai Travelers’ Club magazine, China’s leading luxury travel magazine for High Net Worth global Chinese travelers, launches a new monthly regular section about Men’s Fashion.

“As Chinese entrepreneurs are becoming more and more international, they are more attentive to their personal style while in business meetings or in corporate events” said Pierre Gervois, Publisher and Editor-In-Chief.

The newly appointed Men’s Fashion Editor, Tyron Cutner, will be in charge of this new editorial feature.  An expert in men’s fashion, Tyron Cutner is a well known fashion adviser in New York City and will bring his expertise and style to the publication.

“I feel proud to be part of the prestigious Shanghai Travelers’ Club magazine. Every month, we’ll share with our Chinese readers the latest trends in Men’s fashion and accessories, as well as the basics that every international gentleman must have in his suitcase when traveling”, said Tyron Cutner.

Every month, starting in September 2015, the Shanghai Travelers’ Club magazine will feature a section providing fashion advice for the modern, style conscious, Chinese businessman.  Wether he’s attending a negotiation meeting in New York City, at a Charity ball in London, or attending a gala dinner in Paris.

According to a survey by China Elite Focus, 74% of Chinese male entrepreneurs and top executives aged 30 to 45 agree that paying attention to their personal style has a positive impact in conducting business.  And a staggering 81% think that they receive a “Disappointing” or “Very disappointing” welcome when shopping in the United States.

“It’s also important that fashion brands realize that they need to substantially improve the way they interact with affluent Chinese customers in the United States. We hope that this new editorial content will encourage U.S. retailers to implement long awaited changes in the customer service towards Chinese travelers”, Pierre Gervois added.

The Shanghai Travelers’ Club magazine is a China Elite Focus Magazines LLC publication withg offices in Hong Kong, Shanghai and New York City.

Leave a comment

Filed under New York

The Shanghai Travelers’ Club magazine goes monthly

Shanghai Travelers' Club Spring 2014 coverPublished by China Elite Focus Magazines LLC (New York City), the Shanghai Travelers’ Club magazine has been launched in 2012 as a quarterly magazine in Chinese Mandarin language, featuring a sophisticated content about luxury hotels, lifestyle, private aviation and profiles of famous entrepreneurs.
Considered to be one of the finest luxury travel publications, the Shanghai Travelers’ Club magazine has been a leader in introducing a vision of understated luxury travel for the new generation of high net worth Chinese world travelers.

Read and trusted by 50,000 Chinese frequent travelers, this magazine is considered by its readers as a trusted and independent voice, publishing stories of uncompromising quality about the finest international travel experiences.

Starting with the April 2015 issue, published on March 20, 2015, the Shanghai Travelers’ Club becomes a monthly publication. Featuring 40% content about the United States, #1 destination for wealthy Chinese travelers, this publication is the most influential travel magazine reaching Chinese frequent travelers.

“Going from quarterly to monthly is an amazing achievement for our editorial team” said Pierre Gervois, CEO of China Elite Focus Magazines and Publisher of the Shanghai Travelers’ Club magazine. “We have been working on this project for six months, due to the success of the magazine and the constant demands from our readers to have more content. We had to expand our editorial team at our Shanghai office, under the direction of Elaine Ke, our Senior Travel Editor” added Pierre Gervois.

With an office in Shanghai and in New York City, the now monthly Shanghai Travelers’ Club magazine will consolidate its position as a leading travel & lifestyle media, targeting the world’s most affluent consumers.

Leave a comment

Filed under Uncategorized