Hotels and shopping malls on the Las Vegas Strip will welcome Chinese tourists with free gifts, lucky draws, dragon dancing, and traditional Chinese entertainment during the Lunar New Year. Feng shui masters have even been called in to create floral displays with Chinese themes in shopping malls, hotel lobbies, and other locations as Lac Vegas pulls out all the stop to welcome Chinese travelers, who are visiting Sin City in ever increasing numbers. Luxury Hotels of America, a Chinese mandarin travel magazine has already planned a special issue on Las Vegas due to the high demand of its affluent Chinese readers.
“We recognize the value and power of the Chinese traveler,” says Janet LaFevre, Senior Marketing Manager, Fashion Show and Grand Canal Shoppes at The Venetian.
“We are expanding our reach to the Chinese tourist through recent sales missions to Beijing, Shanghai, Chengdu, and Guangzhou, along with Chinese advertising campaigns, social media, and trade show participation. Our efforts are already paying off via our cooperation with UnionPay, which will help to draw even greater numbers of Chinese shoppers to Fashion Show and Grand Canal Shoppes.”
Brian Chuan, Director of Tourism Marketing and Development for Macy’s Inc., which has a large department store at the Fashion Show shopping mall, is equally upbeat.
Along with Grand Canal Shoppes, Fashion Show is collaborating with UnionPay – China’s most popular credit card – to make Chinese travelers feel welcome in Las Vegas during the Lunar New Year.
“We have partnered closely with UnionPay and have accepted UnionPay card payments at all our stores for nearly 10 years,” Brian says.
“Macy’s has a dedicated tourism marketing team offering exclusive visitor programmes, and our Fashion Show store features a Visitor Center to service visiting guests. In celebrating the coming of the Year of the Horse, Macy’s will further our focus in welcoming Chinese shoppers with special in-store events, displays and merchandising at select destinations.”
Chinese travelers are becoming a force to be reckoned with in many parts of the world, and Las Vegas is no exception.
“China is currently the number one source of international travel to Las Vegas from Asia and continues to grow at a rapid pace,” says Michael Goldsmith, Vice President of International Marketing for the Las Vegas Convention and Visitors Authority.
“Las Vegas welcomed 263,000 visitors from China in 2012, a 40% increase from the prior year.”