More Chinese tourists in California

The statistics released by the California Travel and Tourism Commission (CTTC) shows the number of tourists to California from Chinese mainland has witnessed a rapid increase in recent years and they preferred to shopping during the travel.

Caroline Beteta, chief executive of the CTTC, said there are some 250,000 to 300,000 Chinese mainland tourists to California every year and the number saw a double-digit growth rate. It is expected such growth will keep in the coming five years.

The CTTC opened tourism promoting offices in Shanghai and Beijing one year ago, said Caroline, and China is the world’s fastest-growing country in the number of outbound tourists.

In addition, Carol Martinez, spokesperson from Los Angeles Convention and Visitor Authority said Chinese mainland is the Los Angeles’ important tourism market and many tourism attractions in the city have set up Chinese boarding service.

Pierre Gervois, CEO of China Elite Focus, a Destination Marketing agency based in Shanghai, said that “The new generation of Chinese tourists coming to California is interested in shopping, Golf, and more and more by wine tourism. California wine is a big asset for the state”.

Kathryn Smits, director of Beverly Hill Conference and Visitors Authority said she contacted many Chinese tourists and their consumption is characterized by shopping.

“They prefer to buy expensive luxury goods, but they also like to buy some useful items, such as vitamin tablets, and others,” said Kathryn.

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