The Beverly Hills Conference & Visitors Bureau (BHCVB) hosted an educational tour through the City to promote tourism to business representatives with interests based in Shanghai last Friday.
The tour was conducted with the intention of bringing the travel trade to Beverly Hills now that American Airlines has launched a new daily service
from Shanghai’s Pudong Airport to LAX, said BHCVB Business Development Director Stephanie Nakasone.
“There are major companies based in Shanghai with a large clientele we would like to welcome here,” she said. “When they (the tour group members) go home, they can pitch Beverly Hills to their clients.”
After a welcoming introduction to Beverly Hills, the group of travel trade management staff from Shanghai’s top tour operators set off on foot towards The Beverly Wilshire and then continued on to Montage Beverly Hills.
These destinations were chosen to highlight accommodations, dining, event space and VIP services available to Beverly Hills’ visitors, Nakasone stated.
The Los Angeles Tourism Office in Beijing is very active to attract affluent Chinese travelers and has chosen to use the email marketing media in january 2009 to target affluent Chinese travelers. They received an email about all the wonderful activities that tourists can enjoy in LA.
“China is the fastest growing international visitor market to LA and we are working to ensure visitors from China understand how important they are to our great city,” says Liberman, Chairman of LA, INC. “The entire world has its eyes on China and we are proud to be the first city in the world to establish a permanent tourism office there.”
The office promotes tourism and travel opportunities as part of ongoing efforts to prepare for the projected increase in Chinese citizens traveling to Los Angeles in the coming years.
As home to the second largest Chinese-American community in the United States, Los Angeles can expect to receive a significant number of visiting friends and relatives. It is estimated that 176 million residents of China have the financial means to travel and it is expected that this number will increase by 70 million by 2012.
With 19 weekly nonstop flights from China to Los Angeles International Airport (LAX), 360,000 passengers will have the ability to visit LA annually. LAX is the only U.S. airport serviced by all three national Chinese airlines – Air China, China Southern Airlines and China Eastern Airlines.