The demand for long-range private jets is increasing in China, as wealthy Chinese individuals are looking for aircrafts able to go directly to New York City or Las Vegas from any airport in China. According to Pierre Gervois, CEO of China Elite Focus, the leading PR agency focused on HNWI Chinese consumers “The new generation of Chinese wealthy individuals considers the acquisition of a private aircraft as the ultimate symbol of success. For instance, we know that very private VIP clubs such as the Shanghai Travelers’ Club have already organized trips to the United States with the specific purpose of buying pre-owned private jets in the U.S.”
As many Chinese private jet future owners consider that buying a pre-owned or a new aircraft in the U.S. is the best way to ensure the best quality and perfect maintenance, there is a major opportunity for the U.S. business jets industry, or foreign aircraft manufacturers operating from the U.S. and targeting new Chinese customers, such as Dassault Falcon.
Dassault Falcon will set up a new operation in Shanghai to help support its rapidly growing Chinese fleet. The new entity, to be known as Dassault Falcon Aircraft Services – China, will be established by the end of the second quarter of 2012 in partnership with Shanghai Hawker Pacific and will be located within the Shanghai Hawker Pacific complex at Shanghai’s Hongqiao International Airport.
Dassault Falcon Aircraft Services – China will play a key role in ensuring first-class support for the Falcon fleet that is expected to triple by the end of 2012. The unit will be staffed by a team of technicians with an average experience of more than 10 years with Falcon business jets specially trained on Falcon 7X, Falcon 2000LX and Falcon 900LX models. Line maintenance, AOG support, troubleshooting and component replacement will be among the services offered.
Dassault Falcon Aircraft Services – China will bring extensive, hands-on Falcon maintenance to the world-class Shanghai Hawker Pacific’s facilities that support local and transient Falcon aircraft, while providing an opportunity to transfer technical maintenance know-how to Chinese engineers in this developing market.
“This facility in Shanghai is an essential part of our strategy to support our growing market share in China,” said John Rosanvallon, President and CEO of Dassault Falcon. “Our customers will appreciate the instant increase in the level of Falcon maintenance experience that this program will offer, as well as the dedication that only Dassault as the aircraft manufacturer can provide.”
The Shanghai Hawker Pacific complex features a 4,000 sq m facility for maintenance, repair and overhaul (MRO), in addition to its fixe based operations (FBO) capabilities. It was the first third-party MRO facility in mainland China and is a joint partnership with the Shanghai Airports Authority.
The Civil Aviation Administration of China (CAAC) recently granted a Part 145 repair certificate for the facility as well as a Part 145 approval for the Falcon 7X. Approvals for the Falcon 900LX and Falcon 2000LX models are expected within six months.
“Dassault Falcon and Shanghai Hawker Pacific have a shared vision of providing the best customer service experience in China,” said John Riggir, Vice President-Asia for Hawker Pacific. “We have the facilities, dedication and infrastructure to meet our customers’ needs today and into the future. The Dassault team will bring a more advanced business aircraft MRO experience to complement and rapidly grow the capabilities of Shanghai Hawker Pacific as China absorbs this fleet of new Falcons.”
In addition to this new facility in Shanghai, Falcon customers can access repair facilities operated by Hawker Pacific in Singapore and Sydney, Australia and Jet Aviation in Hong Kong.